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Research papers

Diamonds for men (DFM)

For many years diamonds were strictly and exclusively linked to female stereotypes. De Beers' constant research into new markets had seen in males a new area in which to develop their products. This paper shows how through continuous research...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Vanna Bonvini, Lia Colacicco
June 15, 1986
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Citation

Bonvini and Colacicco (1986a, June 15). Diamonds for men (DFM). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds-for-men-dfm-